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| Section | Weight | Objectives |
|---|---|---|
| Data Harmonization | 3% | - Pros and cons of harmonization approaches - Standardization methods - Cross-source alignment |
| Dashboards and Visualization | 15% | - Dashboard design and layout - KPI and metric display - Chart types and usage |
| General Functionalities | 13% | - Core platform capabilities - Navigation and interface - Basic concepts and terminology |
| Performance and Troubleshooting | 5% | - Monitoring and optimization - Common issues and fixes |
| Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Data Quality and Cleansing | 7% | - Error handling and correction - Validation rules - Duplicate management |
| Reporting and Analytics | 12% | - Attribution models - Insight generation and interpretation - Report creation and scheduling |
| Datasets and Data Views | 10% | - Filtering and segmentation - Dataset creation and management - View configuration and sharing |
| Data Permissions and Governance | 5% | - Data update controls - User access and roles - Parent-child data setups |
| Data Mapping and Modeling | 5% | - Source of truth configuration - Dimensions and measures - Data structure and relationships |
| Calculated Fields and Functions | 5% | - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas - Custom calculations |
| Data Integration and Ingestion | 12% | - API and file-based import - Refresh schedules and data flow - Data streams and connectors |
1. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.
When harmonizing the Objective field from within the data stream mapping, which advantage is gained?
A) Scalability
B) Performance (Performance when loading a dashboard page)
C) Ease of Maintenance
D) Ease of Setup
2. Client has provided sample flies of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:
Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?
A) 8
B) 3
C) Depends on the Data Updates Permissions
D) 4
3. Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?
A) All variables exist in every data set type, hence are considered as overarching dimensions
B) Variable Dimensions hold a Many-to-Many relationship with its main entity
C) These dimensions are stored at the workspace level
D) These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
4. An implementation engineer is requested to apply the following logic:
To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"
A) 3
B) 5
C) 2
D) 4
5. The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:
The mapping is as follows:
Day - Day
Web_site_source - Main Generic Entity Attribute 01
Page Views - Generic Metric 1
*Note that 'web_site_key' and 'web_site_name' are NOT mapped.
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?
A) 3
B) 4
C) 1
D) 0
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: B,C | Question # 4 Answer: A | Question # 5 Answer: B |
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