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| Section | Weight | Objectives |
|---|---|---|
| Order Management and Fulfillment | 18% | - Manage order lifecycle and status tracking - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows - Describe the order decomposition process |
| Media Cloud and Salesforce Industries Basics | 15% | - Identify Media Cloud products and bundles - Explain how Media Cloud integrates with other Salesforce clouds - Describe the Media Cloud architecture and component relationships - Describe the purpose and capabilities of Media Cloud |
| Billing, Invoicing, and Revenue Management | 10% | - Describe revenue recognition and reporting - Describe billing and invoicing processes - Explain integration with ERP and financial systems - Configure billing schedules and rules |
| Sales and Order Capture | 22% | - Configure guided flows for sales processes - Describe order management capabilities - Describe the lead-to-order process - Configure products, bundles, and promotions using Industries CPQ |
| Media Planning and Proposal Management | 22% | - Manage proposal approval workflows - Configure inventory and ad placement products - Describe the proposal creation and management process - Configure media plans and rate cards |
| Audience and Inventory Management | 13% | - Configure audience segments and targeting criteria - Describe inventory management and availability - Configure rate cards and pricing models - Describe programmatic and direct sold inventory |
1. While integrating the media plan with ad servers some of the integrations need to be configured as synchronous interfaces. Which two options should be configured as bi-directional synchronous interface?
A) activate campaign in ad server
B) campaign performance feed to CPQ
C) campaign reporting from ad server
D) check ad inventory in ad server
2. An Ad Ops team needs to ensure an order created by the sales executive is submitted to the downstream ad servers for fulfillment. order items used within these orders are linked to commercial products and this entire order goes through the industries orer management process for fulfillment. How should the ad ops team use the out-of-the-box product with product code: VPL-MEDIA-CLASS in this enteire process?
A) as root product in a product bundle with child commmercial products
B) as object type of a commercial product
C) as corresponding technical product of a commercial product in a decomposition relationship
D) as parent class of any ommercial product
3. Acustomer wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because apportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different version of the proposed media plan and its line items?
A) product schedule functionality
B) quotes, and 'Sync to opportunity' custom button
C) a media plan version field in opportunity line item (OLI)
D) product mapping to an active price list
4. A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?
A) activate custom lightning web components and FlexCards
B) customize or modify the newer ASM components
C) Take a backup of any customized or modified older ASM components
D) take a backup of any newer ASM components
5. Asales executive needs to select product attribute values during proposal line item creation, such as rate type, skippable, etc. , apart from various sObject field values, such as product Name, Ad Space Format, etc. The base price of the line item depends on these values, including product attribute value selection, and itrequires attribute-based pricing enablement. Which pricing interface implementation needs to be activated?
A) DefaultPricingImplementation
B) PricingRulesImplementation
C) PricingElementServiceImplementation
D) PricingPlanService
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B |
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