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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A) Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
B) Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
C) Select the "Accounts" filter that allows filtering by accounts created within the last month.
D) Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.

2. LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A) The Dedicated IP address was not warmed up appropriately before the email was scheduled.
B) A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
C) The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
D) The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.

3. LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A) Enable two-click unsubscribe in Marketing Cloud Account Engagement.
B) Move the unsubscribe link to the header of the email instead of the footer.
C) Immediately send prospects the resubscribe email template.
D) Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

4. Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A) Configure the Salesforce custom object to relate to th< account, lead, or contact
B) Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
C) Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
D) Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object

5. Do hard bounces need to be removed from lists

A) False
B) True

Solutions: