Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A) Automation rules with attended webinar and remove action
B) Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
C) Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
D) Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
E) Automation Rule with blank critera and add action &

2. LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A) Create a new Salesforce Connector for the Production org
B) Rename the Salesforce connector for the Sandbox org
C) Delete all data from the Sandbox org
D) Unverified and delete the Salesforce connector for the Sandbox org
E) Install the Marketing Cloud Account Engagement AppExchange package for Production Environments

3. To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A) A Use the Open Rules Audit to remove opens as criteria in their automations.
B) Enable visitor filters for all customers so opens are not tracked.
C) Disable open tracking within account settings.
D) Only send emails to prospects who do not use Apple Mail.

4. Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A) All
B) Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
C) Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
D) Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units

5. How are prospect that have started a wait step impacted when an entire engagement program is paused?

A) They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
B) They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
C) They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
D) They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.

Solutions: