Learn with Salesforce : MC-Con-201 training material for 100% pass

Updated: Aug 20, 2026

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Salesforce MC-Con-201 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Next Consultant
Exam Number:MC-Con-201
Available Languages:English
Exam Format:Multiple-choice questions, Proctored exam
Exam Price:USD 200; JPY 30,000, plus applicable taxes
Related Certifications:Salesforce Certified Platform Administrator
Salesforce Certified Data 360 Consultant
Salesforce Certified Agentforce Specialist
Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Duration:105 minutes
Certificate Validity Period:Requires annual maintenance; complete the Salesforce Certified Marketing Cloud Next Consultant certification maintenance badge once a year
Real Exam Qty:60 multiple-choice questions plus up to 5 unscored questions
Passing Score:72%
Recommended Training:Power Up Your Data Ingestion and Mapping Expertise
Segment and Activate Data in Data 360
Get Started with Campaign Creation & Agentforce in Marketing Cloud
Get Started with Cross-Channel Flows in Marketing Cloud Next
Enhance Account Engagement with Marketing Cloud Next
Ingest, Harmonize, and Unify Data with Data 360
Get Started with Custom Agentforce Actions for Marketing
Advance Your Data Identity Resolution Skills
Exam Registration:Salesforce Trailhead Academy Certification Experience
Salesforce Certification Exam Guide
Exam Way:Proctored exam delivered onsite at a testing center or remotely in an online environment. Salesforce certification exams are scheduled through the Salesforce certification experience on Trailhead Academy and delivered through Pearson VUE.
Pre Condition:None. Salesforce recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity.
Official Syllabus URL:https://help.salesforce.com/s/articleView?id=005387657&type=1

Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Analytics & Performance Insights8%- Marketing insights
  • 1. Surfacing marketing data and insights across the Salesforce platform
    - Reporting and analytics
    • 1. Selecting pre-built dashboards for reporting requirements
      Platform Setup & Governance13%- Domain authentication and authorization
      • 1. Self-service domain authentication
        • 2. Domain authorization for branded, authenticated email delivery
          - Marketing Cloud Next environment setup
          • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
            - Business Units and governance
            • 1. Business Unit requirements
              • 2. Content and user governance using roles and Enhanced CMS Workspaces
                Data Modeling, Identity Resolution & Segmentation25%- Data 360 consumption and entitlements
                • 1. Consumption-based entitlements
                  • 2. Impact of marketing automation design decisions on platform consumption and usage
                    - Identity Resolution
                    • 1. Configuring Identity Resolution
                      • 2. Linking multiple data sources into a unified profile
                        - Data 360 data object concepts
                        • 1. Connecting, harmonizing, unifying, and activating customer data
                          • 2. Audience segmentation and content personalization
                            - CRM data ingestion and activation
                            • 1. Actionable Lists
                              • 2. Audience segmentation, activation, and content personalization
                                • 3. CRM objects and records
                                  Campaign Design, Flow Orchestration & Content30%- Landing pages
                                  • 1. Components and configuration required to build landing pages
                                    - Messaging data sources
                                    • 1. Selecting appropriate data sources for personalized customer data
                                      - Personalization
                                      • 1. AMPscript
                                        • 2. Repeaters
                                          • 3. Handlebars
                                            • 4. Merge fields
                                              • 5. Content variations
                                                - Activation templates
                                                • 1. Selecting appropriate contact point values
                                                  • 2. Configuring activation templates
                                                    - Flow orchestration
                                                    • 1. Trigger conditions
                                                      • 2. Flow configuration settings
                                                        • 3. Flow types
                                                          • 4. Flow elements and logic for business processes and messaging
                                                            Consent13%- Consent record management
                                                            • 1. Creating, managing, and updating consent records
                                                              - Consent banners
                                                              • 1. Configuring consent banners on marketing landing pages and external pages
                                                                - Platform consent objects
                                                                • 1. Purpose and relationships of consent objects
                                                                  - Consent management concepts
                                                                  • 1. Role of consent in customer engagement and compliance
                                                                    Agentforce & AI Innovation11%- Marketing agents
                                                                    • 1. Campaign creation
                                                                      • 2. Audience segmentation
                                                                        • 3. Content generation
                                                                          - Conversational messaging
                                                                          • 1. Customer engagement and response handling
                                                                            • 2. Ongoing interactions across messaging channels
                                                                              - Predictive AI
                                                                              • 1. Selecting appropriate predictive AI features

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