Learn with Salesforce : MC-Con-201 training material for 100% pass
Updated: Oct 04, 2026
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Salesforce MC-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Next Consultant |
| Exam Number: | MC-Con-201 |
| Available Languages: | English |
| Exam Format: | Proctored exam, Multiple-choice questions |
| Exam Price: | USD 200; JPY 30,000, plus applicable taxes |
| Related Certifications: | Salesforce Certified Agentforce Specialist Salesforce Certified Data 360 Consultant Salesforce Certified Platform Administrator Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Duration: | 105 minutes |
| Certificate Validity Period: | Requires annual maintenance; complete the Salesforce Certified Marketing Cloud Next Consultant certification maintenance badge once a year |
| Real Exam Qty: | 60 multiple-choice questions plus up to 5 unscored questions |
| Passing Score: | 72% |
| Recommended Training: | Power Up Your Data Ingestion and Mapping Expertise Segment and Activate Data in Data 360 Get Started with Campaign Creation & Agentforce in Marketing Cloud Get Started with Cross-Channel Flows in Marketing Cloud Next Enhance Account Engagement with Marketing Cloud Next Ingest, Harmonize, and Unify Data with Data 360 Get Started with Custom Agentforce Actions for Marketing Advance Your Data Identity Resolution Skills |
| Exam Registration: | Salesforce Trailhead Academy Certification Experience Salesforce Certification Exam Guide |
| Sample Questions: | Salesforce MC-Con-201 Sample Questions |
| Exam Way: | Proctored exam delivered onsite at a testing center or remotely in an online environment. Salesforce certification exams are scheduled through the Salesforce certification experience on Trailhead Academy and delivered through Pearson VUE. |
| Pre Condition: | None. Salesforce recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity. |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005387657&type=1 |
Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Platform Setup & Governance | 13% | - Domain authentication and authorization
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 consumption and entitlements
|
| Campaign Design, Flow Orchestration & Content | 30% | - Landing pages
|
| Consent | 13% | - Consent record management
|
| Analytics & Performance Insights | 8% | - Marketing insights
|
| Agentforce & AI Innovation | 11% | - Marketing agents
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Northern Trail Outfitters operates with a central corporate marketing team and regional marketing teams in multiple Business Units. The corporate team creates approved email templates in a central enhanced CMS workspace. The regional teams report that they cannot access these corporate templates for their campaigns.
They can only see content created within their own Business Unit's workspace.
What is the cause of this issue?
- A. The content in an enhanced CMS workspace is related to its Business Unit by default.
- B. The regional users must be added as contributors to the enhanced CMS workspace.
- C. The corporate templates have not been published to the enhanced CMS workspace.
Correct Answer: A 🗳️
Explanation: Only visible for Exam4Labs members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant is designing a flow that uses the Send to Journey element. The business requires that the journey uses a specific contact point derived from an activation template.
Which configuration is a prerequisite for this solution to function correctly?
- A. The journey must use a Salesforce Data Entry Source.
- B. The flow's Data Space must link to the journey's Business Unit.
- C. The flow must be a record-triggered flow.
Correct Answer: B 🗳️
Explanation: Only visible for Exam4Labs members. You can sign-up / login (it's free).
Northern Trail Outfitters needs to personalize an email content block using data from related objects defined in Data 360. The personalization must reflect attributes tied to Unified Individuals.
Which data source type should a Marketing Cloud Next Consultant use to access this related data for personalization?
- A. Data Graph
- B. Personalization Recommender
- C. Unified Individual Data Model Object (DMO)
Correct Answer: A 🗳️
Explanation: Only visible for Exam4Labs members. You can sign-up / login (it's free).
Northern Trail Outfitters needs to send a one-time promotional email to a specific, fixed group of individuals who registered at a recent trade show. The attendees have been imported into Marketing Cloud Next.
Which Data 360 feature is the most appropriate choice for this use case?
- A. Marketing Object
- B. Actionable List
- C. Segment
Correct Answer: B 🗳️
Explanation: Only visible for Exam4Labs members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to automatically send a customer satisfaction survey email after a Case record in CRM is updated to a status of "Closed".
Which flow type should a Marketing Cloud Next Consultant use to support this near real-time use case?
- A. An audience flow that uses a Record audience source based on the Case object, where the audience source is configured to include only Case records that meet condition requirements for the defined criteria
- B. A record-triggered flow that runs when a Case record is updated and meets the specified entry criteria, where the flow configuration is optimized for "Actions and Related Records" so it executes after the record is saved
- C. An automation event-triggered flow that uses a "Prospect, Lead, Contact, or Related Record Change" event which is based on the Case object and meets condition requirements for the defined criteria
Correct Answer: C 🗳️
Explanation: Only visible for Exam4Labs members. You can sign-up / login (it's free).
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