Updated: Aug 26, 2026
No. of Questions: 64 Questions & Answers with Testing Engine
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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional Exam |
| Exam Number: | AP-215 |
| Available Languages: | English |
| Exam Duration: | 105 minutes |
| Exam Price: | $200 USD |
| Related Certifications: | Salesforce Marketing Cloud Intelligence Specialist Salesforce Marketing Cloud Consultant |
| Real Exam Qty: | 60 |
| Certificate Validity Period: | 3 years |
| Exam Format: | Multiple select, Multiple choice |
| Recommended Training: | Marketing Cloud Intelligence Documentation Salesforce Trailhead Marketing Cloud Intelligence Modules |
| Exam Registration: | Salesforce Certification Registration Kryterion Webassessor Exam Scheduling |
| Sample Questions: | Salesforce AP-215 Sample Questions |
| Exam Way: | Online proctored or onsite via Kryterion Webassessor |
| Pre Condition: | No strict prerequisites required; familiarity with Salesforce Marketing Cloud Intelligence (Datorama) is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accp |
| Section | Objectives |
|---|---|
| Topic 1: Data Ingestion and Integration | - Data ingestion processes - Data synchronization and scheduling - Data sources and connectors |
| Topic 2: Analytics and Dashboarding | - Insights and reporting - Dashboard creation and configuration - Visualization best practices |
| Topic 3: Data Quality and Troubleshooting | - Performance optimization - Data validation and monitoring - Error handling and debugging |
| Topic 4: Administration and Security | - Platform configuration - Data access control - User roles and permissions |
| Topic 5: Data Modeling and Transformation | - Metrics and dimensions configuration - Normalization and harmonization - Data model structure and schema design |
| Topic 6: Marketing Use Cases and Activation | - Campaign performance analysis - Business reporting use cases - Cross-channel marketing insights |
Question 1
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?
A. It should be checked in Data Stream B
B. It should not be checked in any of the three Data Streams.
C. It should be checked in Data Stream C
D. It should be checked in Data Stream A
Question 2
A client provides the following three files:
File A:
File B:
File C:
File A was uploaded using the Ads data stream type.
The client would like to create this view (data from Files B & C) in Datorama:
Which proposed solution would cause a false connection between the two files?
A. VLOOKUP in Data Stream C. Vlookup will return "MB Name"
B. Data Classification
C. Custom classification
D. VLOOKUP in Data Stream B. Vlookup will return "Day" and "Installs"
Question 3
Source 3:
Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.
How can an implementation engineer fix this discrepancy?
A. Uncheck the "Case Sensitive" checkbox in the data classification
B. Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.
C. Toggle the 'Structure Compliant' OFF.
D. Leave the "Case Sensitive" checkbox in the data classification unchecked
Question 4
The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:
The mapping is as follows:
Day - Day
Web_site_source - Main Generic Entity Attribute 01
Page Views - Generic Metric 1
*Note that 'web_site_key' and 'web_site_name' are NOT mapped.
How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?
A. 3
B. 4
C. 1
D. 0
Question 5
A client Ingested the following We into Marketing Cloud Intelligence:
The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:
Which two options will yield a false result:
A. Option 2
B. Option 1
C. Option 4
D. Option 5
E. Option 3
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: B,D |
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