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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which distribution method should be used to send project reports via email in Adobe CJA?
Response:

A) Report Scheduler
B) Data Export Service
C) Email Distribution Channel
D) Campaign Delivery Module

2. At Company A, you are directed to reorganize projects and use subfolders to further group associated Workspaces. What is the maximum number of subfolder levels in a single folder within Customer Journey Analytics Projects folder management system?
Response:

A) 10 subfolders
B) 100 subfolders
C) 5 subfolders
D) 50 subfolders

3. You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
Response:

A) Person
B) Custom Time
C) Session
D) Conversion Time

4. An analyst needs to show a trended view of the registered visitors to their website broken down by new registrations versus existing users. The website requires authentication and records an event when a user signs in. It also records an event when a new account is created.
How can the analyst create the desired visualization?
Response:

A) Create a filter for users who create an account, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.
B) Use a default visualization that plots sign-in and account creation events without filters.
C) Create a filter for users who create an account then sign in, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.
D) Create a filter for users who create an account then sign in, another for users who sign in, then use them both to create a stacked area chart.

5. A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:

A) To understand effective touchpoints for conversion
B) To understand effective touchpoints for brand awareness
C) To understand effective touchpoints for customer retention
D) To understand effective touchpoints for content velocity

Solutions: