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Salesforce Email Essentials (EEB101) Sample Questions:

1. The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?

A) Filter Activity > File Transfer Activity > Data Extract Activity
B) Filter Activity > SQL Query Activity > File Transfer Activity
C) SQL Query Activity > Data Extract Activity > File Transfer Activity
D) Data Extract Activity > SQL Query Activity > File Transfer Activity

2. Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

A) Send Definition
B) Delivery Profile
C) Send Classification
D) Sender Profile

3. A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A) Automation Studio Schedule Starting Source
B) Journey Builder Fire Event Entry Source
C) Journey Builder Import Activity Entry Source
D) Automation Studio File Drop Starting Source

4. Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summary of the recent email send?

A) Overview tab within Tracking
B) Job Links tab within Tracking
C) Send Performance tab
D) Summary tab

5. A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)

A) Provide and opt-in checkbox on the mobile app registration form
B) Promote content on social channels that requests an email address
C) Search Facebook fans' profiles for mail addresses
D) Send unsolicited requests on Twitter to sign up for email

Solutions: