Updated: Aug 30, 2026
No. of Questions: 72 Questions & Answers with Testing Engine
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| Certification Vendor: | Category Management Association (CMA) |
|---|---|
| Exam Name: | Certified Professional Category Manager (CPCM) Exam |
| Exam Number: | Category-Manager |
| Exam Format: | Multiple Choice Questions |
| Exam Duration: | 90 minutes |
| Available Languages: | English |
| Exam Price: | $225 USD (member), $225 + $95 one-time registration fee (non-member) |
| Real Exam Qty: | 70 |
| Passing Score: | 70% |
| Certificate Validity Period: | 1 year |
| Related Certifications: | Certified Professional Category Analyst (CPCA) Certified Professional Strategic Advisor (CPSA) |
| Recommended Training: | CPCM Official Training Courses |
| Exam Registration: | CMA Official Certification Registration |
| Sample Questions: | CMA Category-Manager Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | Must pass CPCA exam first; recommended 3–5 years of category management experience |
| Official Syllabus URL: | https://www.catman.global/certification |
| Section | Weight | Objectives |
|---|---|---|
| Category Assessment & Strategy | 25% | - Category Health Measurement - Root Cause Analysis & Insight Generation - Category Definition, Segmentation & Role |
| Data Competency & Analysis | 25% | - POS Data Analytics - Panel Data & Advanced Analytics - Shopper Data & Geo-demographic Analysis |
| Tactical Planning & Execution | 25% | - Space Management & Store Clustering - Pricing Strategy & Analysis - Efficient Assortment Development - Promotional Strategy & Evaluation |
| Professional Standards & Communication | 10% | - Fact-Based Storytelling & Presentation - Ethics & Legal Implications |
| Business & Supply Chain Knowledge | 15% | - Supply Chain Principles - Retailer Economics & Profitability |
Question 1
What is the definition of pricing and its role in the category management process?
A. Pricing is the method of categorizing products based on their market value.
B. Pricing is the monetary value assigned to a product or service, and it directly impacts sales volume, shopper behavior, and category performance.
C. Pricing is the process of setting promotional discounts to attract more shoppers.
D. Pricing is the calculation of production costs to determine a product's retail price.
Question 2
Who benefits from a successful promotion?
A. Retailer
B. Shopper
C. All of the above
D. Manufacturer
Question 3
The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?
A. Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space
B. Increase linear shelf space for this segment
C. Reduce linear shelf space for this segment
D. Not enough information to gather an insight
Question 4
What are the three steps of Rolfe's Reflective Model for storytelling?
A. 'What?', 'So What?', and 'Now What?'
B. 'Who?', 'What Happened?', and 'What Now?'
C. 'What If?', 'Why Not?', and 'What's Next?'
D. 'Why?', 'How?', and 'What Next?'
Question 5
What is considered a long-term promotional objective for the retailer?
A. Online discounts
B. Retailer image/brand building
C. Lobby displays
D. Weekly advertisement
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: B |
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