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A Marketing team plans to support the launch of a new product line. In discussion with the Sales and IT teams, the Marketing team proposed introducing a leads-management process, along with a web-to-lead form for the landing page that supports the product launch.
The leads captured using the form are added to the new nurturing journey in Marketing Cloud and subsequently routed to the relevant sales team once they qualify at a certain threshold.
What are two implications that a Solution Architect should consider prior to implementing this solution?
Choose 2 answers

• A. Leads can have detrimental impact on quality of contact records in Sales Cloud
• B. Need for additional handling of consent, preferences, and compliance for converted leads in Marketing Cloud
• C. Leads are unique contact records in Marketing Cloud
• D. Engagement history from the lead record will be natively available for contact record in Marketing Cloud

During discovery conversations an organization notes that they want to create a custom survey around their customer's preferences to help improve product recommendations, marketing journeys, and customer service upsell opportunities. They want to house the survey responses in their Salesforce ecosystem so they can run reports. They plan on having two teams manage the survey and change questions twice a year.
Which three questions should a Solution Architect ask to ensure they understand the requirements well enough to design an appropriate multi-cloud solution?
Choose 3 answers

• A. How many survey responses would you anticipate in a peak 24-hour period?
• B. How often do you update surveys?
• C. Will the teams need the ability to change designs?
• D. Will you ever have more than nine possible answers for a survey question?
• E. Does the team need front-end development capabilities?

A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orders each year through its existing B2C Commerce platform. 7 The company needs a system that can;
*Deliver a full list of all customer orders throughout their engagement lifetime
* Provide lifetime engagement tracking and history of the customer
* Calculate the lifetime value of customers based on their orders
Which three systems should a Solution Architect recommend to meet the company's requirements?
Choose 3 answers

• A. Sales Cloud
• B. Marketing Cloud
• C. Materials Written
• D. Service Cloud
• E. Heroki
• F. Salesforce Order Management

A company wants to migrate their existing in-house order management solution to the Salesforce Order Management product, which will trigger post-purchase transactional emails through Marketing Cloud. They are already using B2C Commerce, Service Cloud, and Marketing Cloud, as well as the B2C Commerce - Service Cloud Connector and Marketing Cloud Connect.
What are three actions that a Solution Architect must take when planning and deploying this solution? Choose
3 answers

• A. Replace the Service Cloud Connector with an Order Management Connector for B2C Commerce.
• B. Configure data extensions and triggered sends in Marketing Cloud to support transactional emails for ordering scenarios.
• C. Migrate subscriber keys in Marketing Cloud to a new Order Management customer identifier.
• D. Modify the Service Cloud Connector implementation to remove potentially conflicting features with the Order Management Connector.
• E. Integrate Salesforce Order Management to B2C Commerce for order history and user self service.

A company currently provides service to its customers using a call center and spreadsheets, Because of the lack of systems, there is no ability to track how successful agents are. In addition, the ordering system cannot be easily accessed by service agents, costing valuable time and hurting customer satisfaction.
What should a Solution Architect say to convince the company to shift to a connected B2C Solution approach?

• A. Agents will have a better interface using Service Cloud and B2C Commerce with Heroku.
• B. Agents will have easy access to customer data to provide a better service experience when customers call in.
• C. Agents can utilize SSO to launch an 'Order on Behalf of' storefront experience within the B2C Commerce UI.
• D. Agents' success rates will be better measured after helping the company define ROI KPIs together.