Learn with Facebook : 410-101 training material for 100% pass
Updated: May 31, 2026
No. of Questions: 152 Questions & Answers with Testing Engine
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Facebook Certified media buying professional Sample Questions:
1. What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
A) Facebook Marketing Partners and Ad Auction.
B) Facebook Auction and Facebook Marketing Partners.
C) Facebook Marketing Partners and Insertion Orders.
D) Ad Auction, Insertion Orders, and Facebook Marketing Partners.
E) Power Editor, Ad Auction, and Marketing Partners.
2. You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.
A) People who have viewed a view post on your Fan Page.
B) You should research people connected to your Fan Page.
C) You should upload a customer database and analyze their behaviors.
D) You should research all users on Facebook with certain characteristics that match your target market.
3. You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.
A) CPC
B) CPM
C) Impression
D) Reach
E) Avg. Order Per User
F) Revenue per user
4. You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.
A) Targeting and Insights
B) Insights only
C) Targeting only
5. Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.
A) Create app install campaigns for people who have visited the website.
B) Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
C) Use attention-grabbing video ads on Instagram to new audiences.
D) Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
E) Use conversion ads to the checkout page for new audiences.
F) Create app install campaigns for people who have finalized a purchase for the following 15 days.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,D | Question # 3 Answer: B,C,D,E,F | Question # 4 Answer: B | Question # 5 Answer: B,C,D,F |
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