Last Updated: Aug 12, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Optimization | 15-20% | - Bid Strategy Adjustments - Budget Optimization - Performance Diagnosis - A/B Testing |
| Display Advertising | 15-25% | - Ad Formats - Audience Targeting - Display Network Strategy - Bidding Strategies |
| Video Advertising | 15-20% | - Bidding and Targeting - Video Ad Formats - YouTube Strategy |
| Measurement and Reporting | 20-30% | - Reporting Tools - Conversion Tracking - Campaign Performance Analysis - Google Analytics Integration - Data Interpretation |
| Search Advertising | 20-30% | - Ad Creation - Bidding and Budgeting - Performance Optimization - Keyword Matching |
1. Which of the following labels allows you to customize your own conversion type?
A) View of a key page
B) Sign-ups
C) Other label
D) Leads
2. You are a consultant to a company that sells phone accessories online. They've hired you to help them market their website; part of your services is to manage Google Analytics for the client. You now need to create a filter for the client's work and you want to use a filter to help organize the data. Google Analytics provides three predefined filters. Which one of the following is not an example of predefined filter in Google Analytics?
A) Traffic to a subdirectory
B) Excluding traffic from domains
C) User logins
D) Excluding trading from a specific IP address
3. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?
A) Conversion rate
B) Average order value
C) Total revenue
D) Visits to Purchase
4. You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?
A) Google Conversion Tracking
B) Google Analytics
C) Google Sponsored Listing
D) Google AdWords Editor
5. You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings?
A) Guest users
B) View reports only users
C) Object viewers
D) Read only users
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
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