Updated: Aug 09, 2026
No. of Questions: 162 Questions & Answers with Testing Engine
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Marketing cloud email specialist
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist Exam |
| Exam Number: | Marketing-Cloud-Email-Specialist |
| Exam Price: | $200 USD |
| Real Exam Qty: | 60-65 |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Consultant |
| Exam Format: | Multiple-choice, Multiple-select |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | 3 years (maintenance required annually) |
| Passing Score: | 67% |
| Recommended Training: | Trailhead Preparation Trailmix |
| Exam Registration: | Official Registration |
| Sample Questions: | Salesforce Marketing-Cloud-Email-Specialist Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | No mandatory prerequisites; recommended 3–6 months hands-on experience with Marketing Cloud Email Studio |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist |
The price of the Salesforce Marketing-Cloud-Email-Specialist exam is $200 USD.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Email Message Design | 24% | - Email design and responsive rendering - Content Builder usage - Dynamic content and personalization - A/B testing and approval processes |
| Subscriber and Data Management | 26% | - Data import and management - Data extensions and data relationships - Segmentation and list management |
| Marketing Automation | 26% | - Triggered sends and scheduled sends - Journey Builder implementation - Automation Studio configuration |
| Insights and Analytics | 14% | - Troubleshooting delivery issues - Email performance metrics - Report creation and analysis |
| Email Marketing Best Practices | 10% | - Permission and preference management - Compliance and regulations - Deliverability principles |
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