Learn with Salesforce : MCE-Admn-201 training material for 100% pass
Updated: Aug 07, 2026
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Salesforce MCE-Admn-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Number: | MCE-Admn-201 |
| Exam Duration: | 105 minutes |
| Exam Price: | $200 USD + tax; retake: $100 USD |
| Available Languages: | English, Japanese |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Developer Salesforce Certified Marketing Cloud Consultant |
| Passing Score: | 67% |
| Real Exam Qty: | 60 scored + up to 5 unscored |
| Exam Format: | Multiple-choice, Multi-select, Scenario-based |
| Certificate Validity Period: | 2 years |
| Recommended Training: | Official Exam Guide Trailhead Learning Path |
| Exam Registration: | Pearson VUE Registration Official Registration |
| Sample Questions: | Salesforce MCE-Admn-201 Sample Questions |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; 3–6 months hands-on experience recommended |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certification/exam/mce-admn-201 |
Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Maintenance | 15% | - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products - Account monitoring and system availability |
| Topic 2: Subscriber Data Management | 18% | - Preference and profile center configuration - Contact model design and implementation - Data import, export, and quality management - Data extensions, relationships, and data architecture |
| Topic 3: Setup | 38% | - Setup Home features and configuration - Security policies, password management, and access control - Marketing Cloud extension products and features - Integration configuration and management - Business units, user accounts, and permission settings |
| Topic 4: Channel Management | 16% | - Mobile Studio setup and functionality - Social Studio and Advertising Studio configuration - Email Studio configuration and features - Journey Builder concepts and use cases |
| Topic 5: Digital Marketing Proficiency | 13% | - Governance and compliance in digital marketing - Marketing Cloud product inventory and offerings - Security best practices for data, permissions, and PII |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
A) Business name and a link to the business website
B) Preference Center link and a link to the business website
C) Business name and physical mailing address
D) Preference Center link and physical mailing address
2. Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?
A) Distributed Marketing
B) Distributed Sending
C) Marketing Cloud Connect
3. A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
A) Select 'Identity Verification'
B) Select 'Enable Audit Trail Data Collection'
C) Deselect 'Enable Username and Password for Web Services'
D) Deselect 'Exclude API Users From Password Expiration'
4. Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
A) Einstein AI
B) Marketing Cloud Intelligence
C) Marketing Cloud Personalization
5. Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7
A) Maximum Password Length, PasswordComplexity, Unique Password, Expiration Period
B) Minimum Password Length, Password Complexity, Password History, Expiration Period
C) Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
D) Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: B |
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