Updated: Aug 27, 2026
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| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Certificate Validity Period: | Valid indefinitely; requires maintenance modules via Trailhead |
| Exam Duration: | 90 minutes |
| Exam Format: | Multiple-choice, Multiple-response, Scenario-based |
| Related Certifications: | Salesforce Marketer Certification |
| Passing Score: | 72% |
| Available Languages: | English |
| Exam Price: | USD 200 (retake: USD 100) |
| Real Exam Qty: | 60-65 |
| Recommended Training: | Prepare for your Marketing Cloud Account Engagement Specialist Certification Drive Sales with Account Engagement (PDX101) |
| Exam Registration: | Pearson VUE Kryterion Webassessor |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with marketing automation, Salesforce CRM, email campaigns and automation workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Topic 2: Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Topic 3: Email Marketing | 20% | - Email reporting metrics - Email capabilities and use cases - Difference between Emails and Email Templates |
| Topic 4: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Topic 5: Lead Management | 24% | - Completion actions - Custom redirects: capabilities and use cases - Scoring and grading: definition and management - Page actions - Segmentation rules - Lists: types, capabilities and creation - Automation rules: components and use cases |
| Topic 6: Reporting and Analytics | 8% | - Dashboard interpretation - Conversion and engagement metrics - Campaign and lifecycle reporting |
1. A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?
A) The prospects will not unmatch the rule and no new actions will be applied.
B) The actions will reapply to prospects who match the new rule criteria.
C) The rule will unapply actions to prospects who no longer match the criteria.
D) The prospects will be marked as unmatching the updated rule.
2. What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
A) Email opens
B) Form completions
C) Link clicks
D) Unsubscribe
E) Page visits
3. When are visitors converted to prospects?
A) When the prospect visits a Marketing Cloud Account Engagement landing page
B) When they run through completion actions
C) When an automation rule runs
D) When a prospect fills out a form or form handler
4. A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
A) False
B) True
5. When do prospects sync to your CRM?
A) When a prospect has been assigned to a user or queue.
B) When the prospect fills out a form on a landing page
C) When a prospect is created manually in the Marketing Cloud Account Engagement database.
D) When the prospect has a lead score greater than 50
E) When the prospect visits a landing page
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,C,E | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: A |
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